Why have a website?

1. To help your business grow
2. Extra Sales with No Extra Effort
3. Cost effective marketing
4. Introduce yourself to new customers
5. Build credibilty and trust
6. Level the playing field

Approximate percentage of internet users per year. Click for larger image.

1. To help your business grow

Statistics show that internet penetration into Australia is increasing dramatically. Far more people are online now than ever before. Statistics provided by Internet World Stats show that there are 15,000,000 plus internet users in Australia, meaning 71.9% of Australians are online. And this is increasing year after year.

2. Extra Sales with No Extra Effort

Creating a website is like opening a new sales branch thats completely automated. You can begin generating new leads as soon as its up and running, and you don't need to put any extra effort in!

3. Cost effective marketing

Regular forms of advertising can cost your business thousands of dollars, but may only run for a few weeks. A website, on the other hand, could cost you almost nothing per month, yet it's a permanent advertisement! Search engine optimisation and sponsored searches are just two of the ways results can be generated, for a fraction of the cost of normal advertising.

4. Introduce yourself to new customers

Potential customers always want to know more about the business they are dealing with. More and more people are turning to the internet and a business' website for this information. A website can present yourself, your staff and your business' intentions clearly and professionally. Being able to refer people to a website can give your business a sense of pride and professionalism thats hard to obtain any other way.

5. Build credibility and trust

As people turn to the internet, they rely on the impression drawn from the website to form an opinion of a business. A website not only showcases the work your business performs, it showcases you and your staff. A badly designed website can reflect poorly on your business, meaning a potential loss of customers, and not having a website at all can lead to unfavourable comparisons with your competition.

6. Level the playing field

No matter the size of the business, on the internet, you are all on an equal footing. A professional website can provide a smaller business with the impact and flair of a large business, but conversely, a larger business can suffer if they have a website which does not match their status.